August 14, 2008
America – the land of opportunity.
America – the land of community.
Every year, communities across America demonstrate that, underneath the hustle and bustle of everyday life, lay the hearts and souls of millions of hard-working people who recognize the need to give back to their communities a little of what they have received.
Statistics show that volunteerism is on the rise in the U.S. As a result of the partial recession that has struck worldwide, many communities are taking up the slack in social programs that would otherwise be understaffed or non-existent. Also, as gas prices remain high, many people are working together to create solutions to help themselves and others deal with the crisis.
But, beyond donating human resources, America is also a leading country for philanthropy, both private and corporate. Despite sluggish economic indicators in 2007, Americans reached a new record for giving, donating $307 billion to charities, up almost 4 percent from the prior year.
Although corporations only accounted for roughly 5 percent of this philanthropy, it is important to note that behind corporations are people. Many companies have instituted unique corporate programs that attempt to attract increased amounts of donations in various ways. Some create challenges; others institute matching programs. Interesting to note is that charitable giving takes places from small mom-and-pop groceries way up to huge mega-corporations.
A prime example of corporate America helping support local communities is the program initiated and sponsored by the Wal-Mart Foundation and the fleet of private truck drivers that serve Wal-Mart stores in Arkansas.
The Wal-Mart Corporation is a strong supporter of education and supports numerous educational endeavors through its corporate foundation, donating millions of dollars annually for a variety of community educational programs across the nation.
During National Truck Driver Appreciation Week (August 24 – 30), private truck drivers for Wal-Mart will be driving extra carefully. The Wal-Mart Foundation has pledged to donate to local schools one cent for every accident-free mile driven by the drivers. Based on last year's program, schools will receive between $1,000 –$5,000. Last year, Wal-Mart transportation offices nationwide contributed more than $150,000 to their community schools.
Wal-Mart is proud of the safety record of their drivers, and is equally proud to be a sponsor of local education programs. Similarly, the truck drivers are equally proud to do their part in supporting education. By working together at a grass roots level, programs like this are a win-win situation for everybody.


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