Community Partners

Community Partners
August 14, 2008

America – the land of opportunity.

America – the land of community.

Every year, communities across America demonstrate that, underneath the hustle and bustle of everyday life, lay the hearts and souls of millions of hard-working people who recognize the need to give back to their communities a little of what they have received.

Statistics show that volunteerism is on the rise in the U.S. As a result of the partial recession that has struck worldwide, many communities are taking up the slack in social programs that would otherwise be understaffed or non-existent. Also, as gas prices remain high, many people are working together to create solutions to help themselves and others deal with the crisis.

But, beyond donating human resources, America is also a leading country for philanthropy, both private and corporate. Despite sluggish economic indicators in 2007, Americans reached a new record for giving, donating $307 billion to charities, up almost 4 percent from the prior year.

Although corporations only accounted for roughly 5 percent of this philanthropy, it is important to note that behind corporations are people. Many companies have instituted unique corporate programs that attempt to attract increased amounts of donations in various ways. Some create challenges; others institute matching programs. Interesting to note is that charitable giving takes places from small mom-and-pop groceries way up to huge mega-corporations.

A prime example of corporate America helping support local communities is the program initiated and sponsored by the Wal-Mart Foundation and the fleet of private truck drivers that serve Wal-Mart stores in Arkansas.

The Wal-Mart Corporation is a strong supporter of education and supports numerous educational endeavors through its corporate foundation, donating millions of dollars annually for a variety of community educational programs across the nation.

During National Truck Driver Appreciation Week (August 24 – 30), private truck drivers for Wal-Mart will be driving extra carefully. The Wal-Mart Foundation has pledged to donate to local schools one cent for every accident-free mile driven by the drivers. Based on last year's program, schools will receive between $1,000 –$5,000. Last year, Wal-Mart transportation offices nationwide contributed more than $150,000 to their community schools.

Wal-Mart is proud of the safety record of their drivers, and is equally proud to be a sponsor of local education programs. Similarly, the truck drivers are equally proud to do their part in supporting education. By working together at a grass roots level, programs like this are a win-win situation for everybody.

Which Driver is at Fault?

Which Driver is at Fault?
August 12, 2008

According to statistics gathered by the Minnesota Trucking Association, U.S. roadways are the site of more than 40,000 vehicle related deaths each year – more than 110 deaths per day, on average. This horrific statistic is doubly frightening when one reads numerous studies attempting to find who is to blame for these tragedies but few studies that actually attack the root of the problem.

There is no argument that unfit drivers should stay off the roads. Whether a driver is suffering from severe fatigue, or has a medical condition that renders him incapable of driving safely, the best seat to occupy is the passenger seat, not the spot behind the wheel.

When an accident involves trucks and other vehicles, the immediate assumption of passersby is that the truck driver was at fault. One should not always rely on first impressions.

Of all the annual vehicle related deaths, 88 percent do not involve trucks. Moreover, of those accidents that do involve trucks, both public and private studies indicate that the drivers of the private vehicles were at fault in more than 70 percent of the accidents.

Fatigue is a primary cause of traffic fatalities. In 2006, the U.S. Department of Transportation commissioned a study to investigate car-truck crashes. The study showed conclusive evidence that, on average, the driver of the car was twice as fatigued as the professional truck driver.

It should not be concluded that all drivers of private vehicles are less careful than their professional counterparts. However, government safety data indicates that the trucking industry is the safest it has been in the last three decades. Fatality, injury, and property-damage crash rates per 100 million miles are reported at all time lows. In addition, the reports state that medical problems are the cause for only 3 percent of truck accidents.

The trucking industry is in the business of providing quality service. Efficient, productive and safe drivers make good business sense. Therefore, the industry is committed to strong compliance with government regulations. Random drug and alcohol testing are commonplace. Annual physicals are required for drivers. Similarly, regulations govern where a truck may travel, under what conditions, and how much it may haul. A driver driving at peak performance levels gets the job done well and safely, guaranteeing future business. That's the bottom line.

Certainly, the trucking industry is not foolproof. Any human resource manager will tell you that there is no guarantee of 100 percent perfection when hiring personnel. However, the trucking industry continues to strive for extremely high standards. Their employees are trained professionals.

If only a fraction of the trucking industry standards were applied to private vehicles, the roadways would certainly be a far safer place to drive.

Women in the Ranks

Women in the Ranks
August 12, 2008

As times have progressed, traditional roles in society have changed - some in the name of progress, others for a variety of reasons, both logical and illogical. Throughout the years, though, some professions have remained in the man's realm, considered far from the women's world.

Until the mid '90's, trucking was considered a man's domain, by and large. Certainly, one saw women driving rigs here and there, but it was far from a commonplace sight. The 21st century, though, has brought with it significant changes to this "men's only" profession.

A recent study conducted by the American Trucking Association (ATA) indicates that there is a current shortage of 20,000 drivers in the U.S. If current trends do not change significantly, the study projects a country-wide shortage of 111,000 drivers by the year 2014.

The most severe shortage prevails in the long haul sector. Of the 3.4 million trucks on the road, nearly one third serve long haul travel. Based on present economic indicators, long haul transport will continue to grow and generate a need for 2.2 percent annual growth of long haul drivers. However, current demographic trends project growth of only 1.6 percent. Overall, 320,000 new jobs will be needed. Add to this replacement of drivers over age 55 who will retire over the next decade. The total number of new drivers needed for expansion and replacement over the next decade will reach 539,000, roughly 54,000 new drivers per year. Compounding matters is the demographic composition of the U.S. Men aged 35 to 54, the primary driver demographic group, are currently at a growth plateau and their numbers are projected to decrease over the next decade.

Women currently represent approximately 5 percent of truck drivers in the U.S. While figures are not exact, the ATA estimates that there were over 200,000 female drivers at the end of 2007. This figure continues to grow as women are proving to be among the safest drivers and are as competent and conscientious as their male counterparts.

Driving academies around the country are offering courses for women. Although some professions have discrepancies between salaries for men and women, female drivers are earning the same wages as men, adding to the lure of the profession. With the doors open for women, many more are considering trucking as a viable career option, and a means to bring home a decent wage, especially during these difficult economic times when many households require dual incomes.

Next time you spot a woman behind the wheel of a rig on the interstate, don't stop and stare. Offer a friendly wave to a professional driver who is helping to keep the national economy moving.

Showing Appreciation

Showing Appreciation
August 6, 2008

You can say what you want about America, both good and bad. Whatever you're looking for, you're bound to find in one of the states of the Union. But, there is one aspect of America that is unsurpassed around the world. In fact, the country probably holds an international record. The U.S. is unparalleled in establishing National Days and Weeks for many causes that Americans wish to celebrate or appreciate.

During the week of August 24 -30, Americans around the country will have the opportunity to say thank you for delivering America. That's right! National Truck Driver Appreciation Week is all about saying "thanks" to the nearly 3.5 million men and women who daily move the goods and products that make up the national economy. Without America's truck drivers, the country simply could not function.

The first wave of recognition is from elected officials. In many states, governors have issued official proclamations designating the week as Truck Driver Appreciation Week in their respective states.

Next in line are the national motor carriers, state trucking associations and trucking industry manufacturers and suppliers. In the past, they have honored drivers in various ways including safety awards, cash bonuses, gifts, extra paid holidays, free meals and company picnics. Other companies have arranged special sales on truck parts and accessories at reduced prices. Some companies even had management roll up their sleeves and wash drivers' trucks. And, sometimes, even a simple SMS message of thanks can bring a smile to the driver out on the road.

But what about showing appreciation from outside the industry? After all, everyone benefits from America's truckers.

One promotional company on Long Island (N.Y.) prepared a catalogue of promotional gifts for this special week with everything from posters and banners to travel mugs, t-shirts, and even first aid kits. The gifts of appreciation are plenty but, of course, where there's a cause, there's a buck to be made.

On the other hand, many local businesses around the country are taking the opportunity to say thanks to the people who help keep them supplied. No direct profits to be made from the deal – just good old fashioned "thank you" for a job well done.

A fine example is to be found in Toledo, Ohio. A local insurance agency, that insures a large number of trucks and drivers, is taking the opportunity of this week to give something back. The agency is sponsoring a contest to encourage drivers to send e-mails or short videos describing how they best employ computer technology to stay ahead in a tough economy. The winner with the most creative answer will receive a new Dell laptop computer with gaming capabilities and a built-in web cam. Runners up will receive awards of hundreds of dollars of free fuel.

As National Truck Drivers Appreciation Week approaches, hopefully many other local businesses will take the initiative and find ways to thank those dedicated drivers who help keep America supplied and functioning 24/7.

ATA Presses for a Cap on Diesel Fuel Prices

ATA Presses for a Cap on Diesel Fuel Prices
Sunday, April 6, 2008

On March 27th, the American Trucking Associations (ATA) urged the Bush administration to quickly take measures to ensure that affordable supply of oil is available to the 3.5 million truck drivers and consumers in the U.S. The ATA said as truckers currently face the highest prolonged fuel prices in history, and some motor carriers believe fuel has surpassed labor as their largest expense, the federal government must step in to help bring the price of diesel fuel down.

The ATA recommended the federal government to: stop filling and instead release oil from the Strategic Petroleum Reserve, work with the states’ attorneys general to fight the likelihood of any fuel price overcharge, require all new trucks to install electronic speed limiters set at no more than 68 mph, and set a national maximum speed limit of 65 mph. ATA President and CEO Bill Graves expressed his concern over how increased fuel prices affect the trucking industry as well as the nation’s economy as a whole. Although the trucking industry is doing its best to conserve fuel and limit its consumption, the federal government’s help is still very much needed.

Pressing for immediate action for what is described as a crisis situation, the ATA said it issued letters of late to President Bush, the Department of Energy, U.S. Environmental Protection Agency (EPA), the Federal Motor Carrier Safety Administration, Department of Transportation (DOT), the National Highway Traffic Safety Administration, and the Treasury Department.

The ATA, which represents more than 37,000 member motor carriers, said that the trucking industry is expected to spend a record-high $135 billion on diesel fuel this year, some $22 billion more than last year.